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There is no Revenue strategy for HotelRevision that does not include a real and accurate analysis of the state of the hotel’s Brand Reputation. Beyond the critical issues and controversial opinions on the reviews of Booking and Tripadvisor can not think of managing a hotel without taking into account what customers say about their stay.
Our staff takes care of answering all the positive and negative reviews on Booking.com and on Tripadvisor, arguing if there are any critical issues or simply thanking if the experience has been positive.
A study by TrustYou has shown that hotels that take reviews into consideration have an average increase on the overall score of 6% with increases in the number of reviews left even at 147%. The 71% of the guests also claims that the response to the reviews is a compelling reason for choosing when booking, preferring a hotel that responds to one that does not. 79% of travelers say they feel reassured when they see a response from hotel management to negative responses and 78% say they are more likely to book a hotel when they see the answers to positive reviews. In addition, almost 80% of travelers say that seeing an answer from the hotel makes them think that the hotel really takes the opinion of their guests into account.
Social Media Marketing
HotelRevision together with the staff specialized in Social Media seeks to create a direct communication channel between the hotel and its customers by creating an editorial calendar on Facebook and Google+. It is possible to set up a social strategy on request also on Instagram or on Twitter. Facebook also allows you to set up sponsorship campaigns that can be targeted for interest and geolocation: it is advisable to promote postings, offers or the website itself to make it increasingly increase the number of direct interactions with the structure.
#beSocial
It is important to remember that a good Social strategy always goes hand in hand with a collaborative approach of the hotel and its staff: most of the material that will be sponsored must come from the structure itself and must represent moments of everyday life, from selfies with customers to the photo of a dish in the restaurant hall passing by a simple hastag to be launched for anyone who wants to register their presence at the hotel. Bringing the direct experience of other customers on the social media is the best way for a quality presence and to improve Brand Reputation.